Pet creator marketing,
done properly.
We connect Malaysian brands with pet creators who speak to local audiences - whether they scroll in Malay, English, or Chinese.
Show me where to start →
Who are you?
Pick the option that describes you best, and we'll take you to the right place.
Run my campaign for me.
Our full-service option for corporate brands and teams with a campaign budget. Give us the brief, we handle the rest, you get the report.
Let me run it myself.
For smaller and growing brands. Buy credits, use our tool to find and brief vetted pet creators, and run campaigns faster on your own. Opens August 2026.
I make pet content. I want brand work.
Sign-ups open August 2026. Join the waitlist now to be first in line when it goes live.
Finding the right pet creators
shouldn't be this hard.
Most Malaysian brands run into the same problems. We built Hey Pawfriends to fix them.
The endless DM grind
Hours spent searching, DM-ing, and filtering pet creators one by one on Threads, Instagram, and TikTok. Half of them ghost you. The other half don't fit.
Creators going silent mid-campaign
You agreed on a brief. You shipped the product to their door. The deadline is tomorrow - and they've stopped replying. Now your launch is at risk.
Wrong language, wrong audience
You needed Malay or Chinese content for the local market. You got polished English from creators whose audience doesn't actually buy pet products.
Money spent, no clear results
The posts went up. The screenshots look fine. But you still can't tell whether the campaign actually moved the needle.
We've fixed all of this. Properly.
See how we workSee the work for yourself.
Real campaigns we've delivered with Malaysian brands and creators. Tap to watch.
Need agency services?
We ship on time and on brief.
You give us the brief. We pick the pet creators, handle the contracts, vet the content, make sure everything goes live, and send you the report.
The right pet creators, picked for you
- Hand-picked from our vetted network - no random open marketplaces
- English, Malay, and Chinese-speaking creators across Malaysia
- Cross-platform: TikTok, Instagram, Xiaohongshu
We handle everything
- Briefing, contracts, scheduling, content direction
- We vet every piece of content and make sure it goes live on time
- You stay updated at every step, without lifting a finger
You see the results
- Clear reporting on what the campaign actually delivered, not just screenshots
- We tell you what worked and what to do next time
- One point of contact from brief to final report
Why brands pick us.
Plenty of agencies can find you a creator. Here's what makes us a little different.
Creators in 3 languages
English, Malay, and Chinese-speaking creators, so your campaign lands in the language and on the platform your customers actually use.
We get marketing, not just content
We come from both agency and e-commerce marketing. If you're from a corporate team, we know your world - especially when it comes to reporting. If you're an SME, we know the pain of driving real sales.
Built for every platform
One asset rarely works on TikTok, Instagram, and Xiaohongshu. We brief for each platform separately - same shoot, three native cuts.
Tailored to your problem
We build each campaign around the problem you're actually facing. There's no brief too odd - our magic is in finding a creative solution for every brand.
"Collaborating with June was one of the highlights of our KFC Raya Meowriah campaign. We were launching something never done before - Baju Melayu for cats, for a fried chicken brand! Genuinely don't think we could have pulled it off without Hey Pawfriends.
Despite my last-minute brief (sorry!), June came through with precision and clarity. Within days, she sourced the perfect cat talents for our shoot, managed the entire process end-to-end, and made the experience incredibly easy for my team.
The icing on the cake? The campaign picked up a few creative awards. 100% would work with June and her team again."
The KFC Raya Meowriah Campaign, In The Press
KFC Malaysia drops Raya clothing set for feline friends
How KFC turned cats into the stars of its Raya campaign with a limited-edition Baju Melayu and Baju Kebaya line, dropped lived on TikTok Shop.
KFC Raya Meowriah - Best Digital-Led Integrated Campaign
The campaign's official Kancil Awards entry, recognised in the Digital Experience category for its creative use of pet creators.
On a smaller budget? Run it yourself.
Same vetted pet creators, but you're in the driver's seat. Brief them directly and ship campaigns in days - built for smaller and growing brands.
A campaign type for every goal
Pay-per-post, affiliate, sponsorship, UGC, livestream, or full photoshoot. Pick the collaboration style that fits and set your own terms.
Your campaign control centre
Approve deliverables, track spending, and see what needs attention - pending deliveries, payments, and live campaign activity, all on one dashboard.
Your private talent roster
Rate creators after each campaign and build a private shortlist of your top performers, ready to invite straight into your next brief.
Platform pricing released closer to launch. Screens are works in progress.
Our Brand Workflow
Launch your brief, match with creators, and manage the entire creative process securely in one place.
Post Your Campaign
Post any campaign type using our simple credit system.
Review Applications
Browse applications from vetted creators.
Secure & Ship
Accept an applicant to hold funds safely upfront.
Review & Approve
Review deliverables and approve to release payment.
Rate & Build Roster
Rate performers and re-invite your favourites
Pay as you go with credits
You only pay for the campaigns you post.
Exact credit pricing released closer to the August 2026 launch.
Why create with us.
What you get that you won't find DM-ing brands on your own.
Real recognisable brands
Work with brands you actually know, not random one-off gigs.
Clear briefs
Agreed up front, so you know exactly what to deliver.
On-time payment
Every single time. No chasing finance departments.
A vetted community
Where every brand is verified and approved.
Free to join
With no application fee.
No minimum followers
We care about your content, not your count.
"I've been working with Hey Pawfriends for a couple of collaborations with brands and I have had a blast. At first, I did approach with caution as there aren't many who would help creators connect with brands. But Hey Pawfriends really came through.
The team was not only professional but also very, very capable and responsible. I love how she not only helped us communicate well but also made sure that creators are fairly compensated (there's a long history of making good content all for free).
Thank you for always looking out for us and for your kindness. I look forward to more collaborations in the future."
How pet creators join us.
We're building the creator side from scratch. Sign-up starts fresh in August 2026.
Sign up free
Join the waitlist now. When the platform opens in August 2026, you'll be first in line to create your free creator profile.
Get vetted and approved
Every creator is individually reviewed. We look at your content quality and the percentage of pet content in your profile - not just follower counts.
Start applying for work
Once approved, apply to campaigns from real brands and build your portfolio with proper brand work.
Once you're in, everything lives in one place.
Manage your brand work without the messy DMs - briefs, deadlines, earnings, and chat, all in the portal.
Your creative workspace
See exactly what each job needs, track your earnings and monthly trends, and keep every application, project, and payment in one place.
Built-in chat with brands
Discuss briefs, share feedback, and stay aligned right inside the portal. No more chasing replies across email, WhatsApp, and DMs.
Protected payments
Fixed-rate jobs are backed by upfront payment protection, so you get paid fairly for the content you create.
Our Creator Workflow
Build your portfolio, connect with premium brands, and manage your deliverables effortlessly.
Complete Your Profile
Reach 100% completion to unlock applications.
Browse & Apply
Explore a live board of opportunities and apply.
Get Hired & Secure Pay
Payment is locked by the platform before you start.
Create & Submit
Shoot the content and upload it to the portal.
Get Paid & Re-Invited
Funds released to your wallet; great work earns invites.
Common questions.
Most campaigns ship in 3-4 weeks from signed brief to first content live. Need it faster? Rush briefs (under 2 weeks) carry a 20% expedite fee and depend on creator availability.
Yes. Our pet creators are all based in Malaysia and post in English, Malay, or Chinese.
Managed campaigns start from RM10,000, inclusive of creator fees. Every brief is scoped individually around your goals and the creators that fit. Book a call and we'll tell you if we're the right fit.
Ready to do pet marketing
properly?
Whether you're a brand or a pet creator, there's a place for you here.